Monthly Archives :

August 2014

How does breaking the glass ceiling on the basketball court affect the marketing arena?
How does breaking the glass ceiling on the basketball court affect the marketing arena? 488 400 Darcy L Bouzeos

History has been made in the world of sports. Becky Hammon, a 16-year veteran of the WNBA, becomes the first full-time female coach in the NBA this fall—and the first full-time female coach in any of the four major professional sports (via ESPN.com). This is an amazing development for coaching…and an exciting time for women.…

read more
Throwback Thursday: Got the Bugs, But Missed Some Other Things.
Throwback Thursday: Got the Bugs, But Missed Some Other Things. 600 324 Darcy L Bouzeos

It was 1989, and the brand RAID was doing good work for the Chicago Housing Authority. There was a small infestation problem in the Henry Horner Homes housing project so the PR firm for RAID devised an innovative concept and came to DLB for its execution. The PR team and DLB decided that a great…

read more