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July 2014

DLB and Michael Jordan Celebrate 25 Years!
DLB and Michael Jordan Celebrate 25 Years! 490 456 Darcy L Bouzeos

DLB and Michael Jordan Celebrate 25 Years! Michael Jordan and DLB Ltd. have something in common; we are both celebrating our 25th anniversary.  Maybe it’s not with each other…but they both deserve to be celebrated! DLB is celebrating 25 years of connecting brands with spokespersons –  and Michael Jordan is celebrating 25 years pitching underwear…

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Olympian Jennie Finch and Dirty Laundry… Now That Makes Sense!
Olympian Jennie Finch and Dirty Laundry… Now That Makes Sense! 300 400 Darcy L Bouzeos

For marketing campaigns, some brands are rushing to capitalize on social media trends by using whatever activities seem to be trending. In addition, they may add a celebrity on for good measure. A recent article in Fast Company by Jason Feifer profiled a recent Wheat Thins promotion which may have fallen prey to the above tactic.…

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